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6 Reasons to Switch to Headless Ecommerce

November 2nd, 2022
By Republix

Market trends, customer needs, and business brands change quickly today. With the boost in online shopping over the past few years and the competition online, it’s necessary to leverage the powers of technology. However, many businesses struggle to keep up with the demands of the ecommerce industry. Did you know headless ecommerce could be your answer?

What is headless ecommerce?

Headless ecommerce is the decoupling of the front and back end of your website. Currently, most businesses build a website and incorporate their content into that template. This platform can be limited and complicated. Its interconnectedness means changing one thing, whether in the back end or the front end, can disable a dozen other features.

With headless ecommerce, content can be stored in a database where you can collaborate with others, make updates, move things and upload, and have access to the content anywhere, at any time. Your content is no longer tied to your website; it becomes independent.

Essentially, it doesn’t matter where you intend on using or accessing your content; it matters that you can store it somewhere flexible without limitations on the template use, Application Programming Interfaces (APIs), or platform. Don’t worry, you can still build a website, but you’ve now opened up so many potentialities because your front and back end aren’t interdependent.

Why is headless ecommerce necessary?

Most websites are built and then left untouched because of the complications involved in updating them. Just one small update would put a stop to your business while changes are made. This pressures businesses into either leaving it as an unoptimized website or revamping the website as a whole, which is a huge task — and not necessary.

Instead, you could decouple the front and back end of the website and work on small updates at a time that don’t affect the overall website. Changes need to happen quickly online. Whether that’s because of a new market trend or the needs of your customers, be quick about it to bypass competitors.

A headless website will allow you to improve the checkout experience based on customers’ interactions with it. Focus on customer experience. If the checkout process is too long or complicated, customers will move on to another brand. Ecommerce is about speed and efficiency. People browse everywhere and on every platform. 

Make sure you can quickly get content onto other technology and platforms so customers can find you wherever they like to browse.

6 benefits to a headless website

1. Accessible content management

Now you know headless ecommerce pools your content in an independent database. This means it will be easier to manage since it’s not limited to a website template or website rules. Headless ecommerce is accessible to you and your customers anywhere from iOS apps to android apps. There aren’t nearly as many limitations as compiling everything directly into a Content Management System (CMS).

With independent content, you can switch technology, implement new apps, or delete old ones all without losing your content or having to redo it. As this world of technology necessitates, headless ecommerce is adaptable.

2. Cost effective

We all want to save money where we can and make more of it. Taking one website down to build another is time consuming, requires staff (who require salaries), and can be complicated. This halts company growth since you’re stopped by this roadblock, so you aren’t even getting any new sales during this process.

Headless ecommerce allows updates to be made while the website can still work on its own, and while other platforms (social media, email marketing, etc.) continue to grow. This is a non-disruptive strategy.

3. Team cohesion

Normally, not one person can master all aspects of ecommerce. It takes a team. By decoupling your front end from your back end, developers can work on what they know, designers can work on what they know, and IT specialists can work on the complicated features behind-the-scenes.

Because your content has become independent from the constraints of technology, your different teams will be able to work on tasks simultaneously. This means no waiting for someone else to do their part before you can start yours. No disconnect between teams. No reliance on others. Delegating the right tasks to specialists frees up others to focus on their priorities.

4. Customizable specs

Without the limitations of a fully interconnected CMS, you have the ability to fully customize your brand, your customer experience, and your features. Headless ecommerce enables more API abilities, and more tools are available to you. With all of your customizable specs, you can create personalized experiences for your customers to drive sales and boost loyalty.

5. Customer experience

You’ll easily meet your customers’ needs with the ability to make updates to your website quickly, without taking down the whole page. The headless method provides consistent inventory visibility across all your channels so you and your customers always know what’s available.

6. Total control

By taking advantage of tools and features newly available to you, you can compile data from customers’ interactions with your business, and view analytics that will outline improvements and opportunities.

It’s up to you. Use automation to take over repetitive tasks so your team can focus on creation. Implement features that will best serve your business and customers. Your streamlined operations will facilitate business growth, and increase revenue.

Republix offers support in application and web development, SEO, brand, UI/UX, and more for digital marketing companies looking for their ultimate growth strategy. We’ve partnered with Fabric to offer world-class headless ecommerce support. Check out our joint whitepaper and podcast for more information. Connect with us today and we can work together on a customized plan for your business.

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