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6 Tips on How to Improve Small Business SEO Ranking

November 16th, 2022
By Republix

Wondering how to improve SEO ranking for your business? It’s essential to take time to optimize online content, especially when competitors are online. More often than not, a potential customer is looking for a business just like yours but doesn’t see you because they’re only looking at the first page of search engine results.

Search Engine Optimization (SEO) is the strategy used to increase the amount of traffic to a website by obtaining a high-ranking placement on search engines like Google. Most consumers use Google (the most-used search engine) to find information. To be the business they see, you need to show up on the first page of Google. How often do you view the second page of search results?

The more visibility your website gets means more viewers, which leads to more customers. Use the following six tips to improve your small business SEO — don’t worry, they’re easy.

How to improve SEO ranking

Tip #1 — Target one keyword

While you can still use an arsenal of highly searched keywords, your focus should be on one specific keyword that truly embodies your business. Long-tail keywords generally have more information to them and can include a geographical aspect that further narrows search results. Here are some examples:

  • Best barbershop in Phoenix
  • Affordable daycare near me
  • Experienced injury lawyer on Long Island

Use this main keyword throughout your platforms (social media, website, accounts) to add data to that keyword and point search results toward your business. Don’t overuse the keyword by plugging them in everywhere and hiding them in the back end because it will flag it as suspicious and it will have the opposite of the intended effect.

Tip #2 — Fill in metadata

Metadata is what viewers see in search results. There’s a title and description that can be optimized for each page published. This metadata will convince viewers whether or not to click on the page. Metadata should use your target keyword(s), and be informative and relevant to your audience. By using your target keyword in multiple areas, you give Google more data to rank your small business SEO.


Meta title: 5 Things the Best Dentist in Seattle Should Have

Meta description: Do you know what makes for the best dentist in Seattle? At 123 Dentistry, we go over the five necessities to provide the best care for our patients.

Tip #3 — Optimize URLs

Your URL might not be viewed by many of your readers, but it’s a source Google uses to compile data and rank your website SEO. The more informative your website page URL is, the better your score.

Instead of this: bakery.com/donuts

Try this: bakery.com/best-donuts-near-me

Tip #4 — Be mobile-friendly

Make sure your website is mobile-friendly. This is something Google has considered more over the past years seeing as people reach for their phones more often than a laptop. Google can determine how accessible your website is and how easily it transfers across various devices. Test your website on a mobile device just like you would on a desktop.

Tip #5 — Publish relevant content

Google also considers recency. To further improve your small business SEO ranking, publish relevant, keyword-rich content on a regular basis. This can be through page updates, testimonials, blogs, bios, portfolios, and more.

In the meantime, have other websites link to yours. When highly ranked, relevant sources point to your website, Google sees that as a good sign and raises your SEO ranking. On the other hand, don’t try forcing links or using too many. This is a red flag to Google.

Tip #6 — Optimize images

Images can also be optimized. Behind the images are an alt tag and a title that holds information for Google to consider. Don’t leave these spaces empty. Use keywords to show Google what your image depicts. Also, use a correctly sized image so your website doesn’t load slowly.

How to improve SEO ranking with local SEO strategies

Your small business SEO ranking can benefit greatly from local SEO strategies. Local SEO uses the location of your business and the location of search sources to show viewers results of businesses close to them. Consider the following local SEO statistics to understand the power of the right keywords:

  • 97% of search engine users search online to find a local business. This means they’re looking for a business like yours; you just need to show yourself to them.
  • 72% of consumers who search for local businesses end up visiting stores within five miles, meaning you must use geographically influenced keywords.
  • 78% of local mobile searches result in an in-store purchase. Using the right keywords leads to more sales.
  • 86% of people look up the location of the business on Google Maps, so the time it takes you to fully customize your Google My Business account is important to your customers.

Instead of trying to target a wide range of people across a large geographical area, focus on a smaller group of people in the area around your business to pinpoint the customers most likely to check out your business. Fill in your Google My Business account with as much helpful information as possible in regards to contact information and location. Make sure this information is correct on every platform used. This way, when people search for the “best plumber near me” they’ll find you.

Republix offers focused SEO services. We leverage our extensive SEO and PPC experience to turn organic traffic into profitable growth. By optimizing your site content, structure, and link building, we can harness the power of search engines to make a lasting impact on your business. 

We provide support in SEO auditing, pay-per-click services, website optimization, and reputation management. Join our community today. We build end-to-end solutions geared to support your growing small business — without adding more work to your plate.

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