A saturated market can be a daunting place but it doesn’t have to be a place where businesses go to disappear. How can you thrive in a saturated market? How can you stand out among the competition? Let’s make sure your leads go right past your competitors to your door. To do that, you’ll need to uniquely position your practice in a saturated small-business marketplace.
A unique value proposition is something about your business’s product or service offering that differs from your competitors. It’s part of your business that shows leads you’re special and better than the other businesses they’re considering.
Here are some examples of unique value propositions.
With a unique value proposition, your business can focus its time, energy, and resources on one goal, directed at your ideal target market.
If you’re not sure where to start, consider the following.
If you know what your unique value proposition is, or if you know what it will be, where can it live? How can you show it to your target market? How will they know it exists?
It can be outlined in your mission statement. This can be on your website and your social media accounts. Your mission should also come across through your brand messaging. In action, if your mission is to provide the ultimate customer experience, then you’ll be engaging with your customers across all your platforms.
Your company’s vision is also something you can weave into your website and social media accounts. Your vision should be original and should outline customer-centric goals and objectives that intrigue your target audience.
3. Product positioning statement
A product positioning statement is a straightforward yet effective way of setting you apart from your competition. Here, you can state exactly what it is about your product that stands out from the rest and how it provides solutions to your target audience.
4. Customer pain points
Is there a customer pain point that isn’t being addressed by a competitor in your saturated market? That can be your unique value proposition. When customers might not get everything they want from a competitor, you can be there to provide a solution to their problems.
5. Brand identity
The core of your brand can be its differentiator. How you portray the brand, how you speak, your tone of voice, and the content you share, all have an impact on your unique value proposition.
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