Brand

Our talented brand development team builds brands that stand out in the market at every step of the customer journey. From awareness to consideration, conversion to customer loyalty, we position your business to win.

Brands we help

Tactics

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Research and insight

Understanding your business objectives, key challenges, and target audience behaviour gives us the context we need to build a brand that stands out in a sea of sameness.

  • Target audience researchStakeholder interviews and online surveys
  • Competitive audits and assessments
  • Customer journey mapping
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Strategy

With insights gathered, it’s time to plan your new brand so it’s unforgettable – and 100% authentic – for your customers.

  • Full brand architectures
  • Market (re)positioning blueprints
  • Company or product-level brand launch strategies
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Design

Leave a lasting impression at every point in the customer journey, from awareness to intent to post-purchase and beyond.

  • Brand development and standards
  • Messaging and tone of voice guidelines
  • Company or product naming
  • Logo (re)design

Spotlights

BlueRush logo

“In working with Pedestal, we have generated, and continue to generate, a significant number of leads for our sales team. Moreover, our visibility on Google has significantly improved. Thanks to Pedestal’s systems and strategies, we continue to generate more qualified and valuable leads month-over-month.”

Rielle Ullberg, Digital Marketing & Sales Coordinator

Republix was instrumental to us discovering our unique purpose and what we could offer our audiences beyond simply telling them the weather.  The process was excellent.  Everyone was fully engaged, and we’re all singing from the same songbook.  It has really been an eye-opener and has changed the way we do business.” 

Robin Flatow, Senior Manager, Marketing
iZettle logo

“I’m very happy so far with the performance and the professionalism of the team, and I’m glad that our collaboration has gone from a one-off engagement to a long-term partnership. I’m looking forward to seeing what the future brings!”

Alan Garland, Marketing Manager
BlueRush logo

“In working with Pedestal, we have generated, and continue to generate, a significant number of leads for our sales team. Moreover, our visibility on Google has significantly improved. Thanks to Pedestal’s systems and strategies, we continue to generate more qualified and valuable leads month-over-month.”

Rielle Ullberg, Digital Marketing & Sales Coordinator

Republix was instrumental to us discovering our unique purpose and what we could offer our audiences beyond simply telling them the weather.  The process was excellent.  Everyone was fully engaged, and we’re all singing from the same songbook.  It has really been an eye-opener and has changed the way we do business.” 

Robin Flatow, Senior Manager, Marketing

Proven solutions

Learn more about brand development for your industry.

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Ecomm

We help fast-growing ecommerce brands reduce costs, increase conversions, and drive customer love for lasting growth.

HOW WE HELP
SMB logo

SMB

We build end-to-end solutions geared to support your growing small business—without adding more work to your plate.

HOW WE HELP
B2B icon

B2B

We help generate leads and foster growth for mid-market and enterprise B2B organizations.

HOW WE HELP
Growth starts here.

There’s a better way to grow. Get in touch with us if you’re ready to do things differently.

Other services

The bench strength you need to grow your business – all in one place.

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Growth Strategy

Optimize every touchpoint in the funnel to build one well-oiled marketing machine that delivers big on growth.

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Digital Marketing

Convert clicks to results with a marketing mix that finds your customers where they’re already scrolling.

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Application and Web Development

Grow your brand exponentially, with an online presence your audiences adore.

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SEO

Leverage the power of search to turn organic traffic into profitable growth.

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UI/UX

Create optimized digital experiences that drive demand for your products, services or solutions.

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Brand

Ensure your brand delivers your promise across every touchpoint. Stand out in a sea of sameness.

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Content Marketing

Build customer relationships with thumb-stopping content that drives engagement and resonates with your audience.

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Growth starts here

There’s a better way to grow. Get in touch if you’re ready to do things differently.

Growth starts here