/ BRAND PERFORMANCE
From a communications standpoint, brands have a habit of swimming in the “sea-of-sameness”. Promoting and saying the things that your competitors are – latching on to the consumer expectations instead of diving in and understanding the needs of an audience to create an emotional imprint. We mesh powerful consumer insights with your brand’s authentic greatness to create true resonance.
Let us help you occupy a better share-of-mind at every touchpoint, instead of throwing more dollars down the share-of-voice media money pit.
Research and Insight
Understanding your business objectives, key challenges, and target audience behaviour gives us the context we need to build a brand that stands out amongst your competitors.
- Target audience research
- Stakeholder interviews and online surveys
- Competitive audits and assessments
- Customer journey mapping
Strategy
With insights gathered, it’s time to position your brand so it’s resonant and unforgettable – and 100% authentic – for your customers.
- Full brand architectures
- Market (re)positioning blueprints
- Company or product-level brand launch strategies
Brand and Performance Creative
Leave a lasting and consistent impression at every point in the customer journey, from awareness to intent to post-purchase and beyond.
- Brand development and standards
- Messaging and tone of voice guidelines
- Manifesto videos
- Performance video and audio for digital and social
- Full-length broadcast-quality video and audio
- Company or product naming
- Logo (re)design
