FASHION FORWARD
The luxury retailer’s entry into eCommerce was poorly scoped and strategically misguided. We helped them course correct with a strategic process to align with current market dynamics and business goals. Beginning with research and alignment from a diverse group of stakeholders, we launched into technical SEO. Migrating to Oracle eCommerce, we defined keywords and measurement strategies based on priorities and inventory. This quickly evolved to include SEM, paid social, display and a host of other channels, including content syndication.
+11,000
organic conversions
in year 1
+$46
in sales for every $1 spent on SEO