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Tier-2 lenders generally appear untrustworthy and lack authenticity. Nuborrow had recently changed their name, so it was an opportune time for us to help them thwart this tarnished perception. We revealed that consumers needing financial assistance feel alone and lose their faith in their abilities. We leveraged this insight to reposition the brand based on their genuine compassion and care that helps customers achieve financial freedom. A brand redesign, website, and campaign resulted in noticeable growth and heightened brand affinity.
+1400%
increase in unique website visits
+310%
sales lift
43%
improved close rate