/ SOCIAL PERFORMANCE
Not all social platforms are created equal. So many brands have the bad habit of repurposing content, without considering core audiences, tonality, and asset type. As an extension of our Content Marketing services, we strategize the content type, content calendar, community guidelines and even escalation matrix to make sure you’re optimizing your presence and performance on social.
What works on Facebook won’t necessarily work on TikTok! We’ll help you stay hip on the social tip.
Objectives and Services
- Brand onboarding and administration page set up
- Increased awareness and engagement
- Grow platform followers, positive sentiment, and drive traffic
- Develop branded content that aligns with the target audience(s) and brand positioning, supported by defined social messaging pillars – for each social platform
- Development of a Social Playbook, including ongoing updates and management of FAQ autoresponders to increase efficiency and customer-response time
- Recruitment of brand ambassadors or influencers
- Community Management to engage with comments and messages, respond in a timely manner, and help protect your reputation
- Monthly highlights, and quarterly analysis and optimization reporting
