![raincoast-logo raincoast-logo](https://republix.com/wp-content/uploads/2023/02/raincoast-logo.png)
SWIMMING WITH SHARKS
The giant canned seafood companies overshadowed the very existence of this smaller Canadian brand, who, even with aided awareness, was only recognized ~10% of the time. If the brand was to be competitive, it had to find a way to stand out. Our brand positioning process confirmed an inherent distrust of large canned seafood corporations by consumers. We reinforced the notion that bigger does not always mean better – and we amplified the doubts consumers had to resonate with consumers, resulting in massive sales lifts and brand recall.
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+50%
sales lift during campaign period
+342%
aided brand recall