
TAMING THE STORM
Weather reporting is a commodity, and the brand was struggling to keep people engaged, attract participation, and provide more value than other information hubs. With our brand positioning methodology, we defined how they could deliver captivating content that went beyond weather forecasts, and created a distinct territory that would resonate with audiences on an emotional level, while setting the brand apart from competitors. The new positioning is now the foundation for creating, curating, and disseminating content across all consumer touchpoints.


VOTED
CANADA’S MOST TRUSTED BRAND
2021 & 2022