ROOTED IN DIGITAL
As Roots’ first digital media agency, we introduced the iconic brand to the real power of SEM, paid social, Google Shopping, and other dynamic marketing tactics, like SMS automation. We also created engaging videos and content on a variety of social platforms that led to a site that we optimized for e-commerce conversion. Another major contributor to the success was the revitalization of a tired, unoptimized technical SEO approach, where we revamped metadata for over 10,000 products!
+30%
YOY increase in organic sales performance
+$1M
in organic sales from unique visits on Black Friday