RUNNING WITH THE BULLS
Athletic retail is a highly competitive category. For Asics, we had to generate the right blend of long and short-term strategies. Brand equity was enhanced through performance marketing and specific landing pages, while short term tactics such as always-on paid social, search, shopping and dynamic product ads captured existing demand. All supported by a bespoke dashboard with real-time results to help make agile optimizations.
2.4x
return on ad spend (ROAS)
+44%
YoY number of orders
+203%
YoY average order value