![ocean-vodka-colour ocean-vodka-colour](https://republix.com/wp-content/uploads/2023/02/ocean-vodka-colour.png)
BOTTLING PERFORMANCE
Hawaii Sea Spirits had grown its operations from a family start-up to a global sensation. The Ocean brand was primed for a repositioning into the premium category to set them apart from the pack in the digital space. With a focus on storytelling and user journeys, a beautiful experience was developed to reflect their essence. Key sections and functionality were created to help tell a more robust story and highlight relevant content like recipes, awards, the store, farm tours, and a vendor location finder.
![](https://republix.com/wp-content/uploads/2023/02/ocean-vodka-main-1024x656.jpg)
![](https://republix.com/wp-content/uploads/2023/02/ocean-vodka-1.jpg)
40%
increase in content form submissions
+12%
YOY increase in session duration